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Subway serves up idents with a space and science theme for the brand's sponsorship of The Big Bang Theory.

From 1 February Subway will sponsor all episodes of the US series on E4 – the first time the restaurant has invested in TV sponsorship with Channel 4. The spots animate sandwich ingredients rocketing into space. They were created by Jess Mallett and Lottie Sole at McCann London and directed by Picturesmith.