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Adobe depicts the power of imagination in its first ad for Photoshop to run in the UK.

Set to She’s a Rainbow by The Rolling Stones, the ad follows a commuter who uses Photoshop to take her travels to surreal new heights. While one poor soul ends up with a poodle for hair, another is transformed into a Renaissance painting as she sits weary-eyed for the next stop.

It is soon revealed that a golden octopus has also been riding the subway, while above ground the world has been ravaged by a pink gorilla, shifting skyscrapers and terrifyingly tall flamingos. 

The ad will launch during Britain’s Got Talent on Saturday (5 September) and run until November alongside social activity. It was directed by Antoine Bardou-Jacquet through Partizan.