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Subaru's ad for the XV model shows a boy who is sceptical of his dad's new car, in the first work by MullenLowe since winning the account last year.

Despite his son’s tantrum the dad remains convinced of the XV’s merits. Subaru’s new "Better where it matters" campaign highlights the brand as one that eschews gimmicks to focus on the important things in the driving experience. It will run across TV, cinema, print and online, as well as a media partnership with National Geographic. The work was created by Gavin Cumine and directed by Keith McCarthy through Stink Films.