Internaxx is a joint venture between Banque Generale du Luxembourg and the discount broker TD Waterhouse Group. The service will aim to offer online equity investing with real-time access to international stock exchanges in North America, the UK and Europe, managed from Luxembourg.
StrawberryFrog has produced an advertising campaign which will break with a viral mpeg film campaign, followed by press, television and other online media.
The first work to break is a commercial that opens on the expatriate validation office. A French woman is trying to convince two officers that she is a true expatriot but she is recognised and does not pass the validation process, with amusing consequences.
Robert Glaesener, the chief marketing officer of Internaxx, said: "We have selected StrawberryFrog because they are a truly multicultural team, filled with expats, who understand our customers and our brand very well.
Internaxx has become a reference for providing online brokerage services, as a top-tier company, to expats across Europe, and now we would like more and more customers to know about it."
_1.jpg)
.jpg)
