±±¾©Èü³µpk10

The awards are run by ±±¾©Èü³µpk10 magazine, a sister title to Marketing Direct.

Edinburgh-based Story won the top prize for its Glenmorangie client in the Individual Direct category of the awards, held last night at the Grosvenor House Hotel in London. 

Archibald Ingall Stretton and Publicis Dialog were category winners - AIS for O2 in the IT & Technology direct category and Publicis Dialog for Zurich Financial Services in the Financial, corporate & utilities direct category.

20:20 London was the winner in the Government category for its Thmbnls Interactive Mobile Drama?work for the COI.

There was no winner ithe Charity & Public Sector direct category and Media & Entertainment.

It was a big night for ad agencies. DDB London picked up four of the 11 gold awards with VCCP and Fallon winning two golds each. The gold for Individual Digital went to AKQA for its eco:Drive campaign for Fiat.

All the direct marketing Big Awards 2009 winners

Gold > individual – direct
Winner
Title Ardbeg Blasda - A Tricky Game Of Tipple Toppling
Client The Glenmorangie Company
Brand Ardbeg Blasda Single Malt Whisky
Marketing director Hamish Torrie
Brand manager Karen Stewart
Agency Story UK
Creative director Dave Mullen
Art director Dave Mullen
Writers Rebecca Wood, Olivia Jones

Alcoholic drinks - direct
Winner
Title Ardbeg Blasda - A Tricky Game Of Tipple Toppling
Client The Glenmorangie Company
Brand Ardbeg Blasda Single Malt Whisky
Marketing director Hamish Torrie
Brand manager Karen Stewart
Agency Story UK
Creative director Dave Mullen
Art director Dave Mullen
Writers Rebecca Wood, Olivia Jones

Automotive - direct
Winner
Title Rolls-Royce Sandpaper
Client Rolls-Royce Motor Cars
Brand Phantom?General manager, marketing Graham Lenden
Brand manager Kirsty Skinner-Gerth
Agency Partners Andrews Aldridge
Creative directors Paul Snoxell, Andy Todd
Art director Al Mackie
Writer Mike Poole

Financial, corporate & utilities - direct
Winner
Title Opt-in Letter
Client Zurich Financial Services
Brand Insurance?Marketing director Mark Hanson
Head of customer development James Loder
Agency Publicis Dialog
Creative director David Prideaux
Art director Mark Buckingham
Writer Ian Sweeney

Government > direct
Winner
Title Thmbnls Interactive Mobile Drama
Clients COI, Department for Children, Schools and Families
Brand Want Respect
Marketing director Laurence Russ
Brand manager Emma Cowen
Agency 20:20 London
Creative director Peter Riley
Art directors Will Battersby, Zhenmeng Yang
Writer Matt Bennett
Producer Cat Mills
Lead digital developer Karim Beyrouti
Lead digital producer Farley Brian

IT & Technology > direct
Winner
Title Priority New Year's Eve
Client O2
Brand O2
Head of marketing Shadi Halliwell
Head of brand Sam Probert
Agency Archibald Ingall Stretton
Creative director Steve Stretton
Art director Geoff Gower
Writer Holly Brockwell
Head of design Perry Cooper
Head of producers Richard Leafberg

Sport, travel & Leisure – direct
Winner
Title The Magic Bus
Client Gala Coral
Brand Gala Casino
Client marketing services director Andy Goram
Client brand loyalty and CRM manager Amy Wallace
Agency Ruby Integrated
Creative directors Richard Megson, Matt Davis
Art directors Richard Megson, Karrie Fransman
Writers Matt Davis, Ollie Meech