The internet site is being restructured and revamped to offer a range of integrated and creative advertising formats to potential advertisers, whilst improving the visitor experience.
The new site will give advertisers the chance to target a large and difficult to reach audience of rich individuals.
David Lester, chief information officer at the London Stock Exchange, said: "The Stock Exchange has a unique role within the financial services industry and, as a result attracts a large AB1 demographic to its highly popular website. We have often been approached by companies looking to advertise on a website that gives access to this notoriously hard to reach audience."
As an original source of extensive financial information and services, londonstockexchange.com is a key destination for high net worth users and receives nearly 8m page impressions per month and has over 800,000 unique users.
User research conducted by the London Stock Exchange shows that site visitors tend to be AB1 professionals with high levels of disposable income and active investment portfolios. Advertising will be trialled on the current site up until the launch of the new site in 2004. Trial advertisers have included TD Waterhouse, Comdirect, IBM and Forex.
"The new site will offer users enhanced products and services with additional capability. These will help drive increased market share of online traffic, and make the website an even more compelling advertising proposition," said Lester.
The LSE can only accept advertising that adheres to criteria which do not compromise the regulatory restrictions under which the Exchange operates. Certain advertising formats that are considered to impose upon the user experience will also be unavailable to advertisers.
The Exchange has appointed Unanimis Consulting Ltd to co-ordinate all advertising and sponsorship sales across the site.
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