Erskine, who presented the Channel 4 show Cook Yourself Thin, will front a PR and social media campaign which will aim to position Stilton as a year-round essential food shopping item and key ingredient for everyday cooking, emphasising its popularity away from the traditional Christmas cheeseboard.
The Stilton Cheese Makers Association, which represents the six dairies in the world that are legally allowed to produce Stilton, is funding the campaign. Nigel White, its secretary, said: ‘We decided to work with a high profile and credible figure this year in order to broaden the range of people we talk to. Gizzi is young and lively and is bringing a totally fresh approach to cooking and she is genuinely passionate about Stilton.'
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