Edam cheese partners Scout Association

LONDON - Dutch cheese Edam is targeting families with children in its 2009 promotional campaign.

Edam cheese partners Scout Association

Its partnership with the Scouts Association, will see Edam sponsor the ‘Chefs Badge' - in an attempt to show the importance of being able to cook from a young age.

The company is also to release a recipe booklet titled ‘Edam Made for Eating'; consisting of a range of dishes that uses the Edam wedge in all formats.

Elien Zwart-Dijkstra, Marketing Manager for Friesland Foods, comments: ‘We continue to be in a privileged position representing such a well loved brand in the UK. We have a great taste with good nutritional benefits'.

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