Stellascreen.co.uk features film trailers, background information and a host of related features. It also showcases the Stella Artois Screen Tour, which takes in 10 events across the UK and Ireland, each screening a classic film. Showings include The Shawshank Redemption at Crumlin Road Courthouse in Belfast and Backbeat at Abbey Road Studios.
The brand-dedicated web site explores the heritage of Stella Artois. Visitors can view the entire back catalogue of the lager brand's advertising and trace the brand's history back to 1366.
Emma Turner, brand manager at Stella Artois, said: "The Stella Artois Screen site is a key part of our strategy to build on our long-standing association with film, and Lowe Plus has delivered a hugely impressive site with a lot to offer visitors.
"The brand has a rich heritage and stellaartois.co.uk delves into this, creating something genuinely engaging," she adds.
Louise Whitcombe, group account director at Lowe Plus, said: "Both web sites explore advanced technology, adding a new dimension of interactivity without the need for users to have a fast connection or powerful processor."
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