The brewing giant has shortlisted Profero, Grand Union and a partnership between Dare and i-level to pitch for the brief, which will see the winner create global online campaigns aimed at driving traffic to stellaartois.com, the website created by the brand's above-the-line agency Lowe.
InBev is also talking to media agencies about its 拢16 million offline media planning and buying account, which is currently held by Starcom. However, the brewer maintains that these approaches are part of a review procedure it conducts every year and it is not known whether they will lead to a full-scale media pitch.
The digital review comes shortly after InBev appointed Dare and i-level to the digital business for its premium beer brand Beck's.
_1.jpg)
.jpg)