Steak launches new marketing service

LONDON - The Steak Group, parent of the specialist search agency Steak, has launched a new search marketing service called Minute Steak, aimed at small and niche businesses.

Steak: new Minute Steak marketing service
Steak: new Minute Steak marketing service

Minute Steak will offer search management services to businesses who would like specialist expertise but not a full agency service and be led by Piri Ramazanoglu, a former director of business development at video-streaming platform company KIT digital.

Clients will be able to choose their package, with no minimum spend or long-term contract, and be able to efficiently benefit from the knowledge and expertise held within the group.

Ramazanoglu, managing director of Minute Steak, said it has been borne out of requests from clients of small to medium-sized businesses and specialist companies in the UK.

Justine Wyness, head of marketing and sales at lingerie and swimwear retailer BeCheeky.com, is a founding client of Minute Steak and typical of its target market. The online brand identifies search marketing as playing a key part in its future success, but found its requirements could not be met by the big agencies that are set up to service.

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