Starcom Digital launches interactive chess game for Solaris 10

LONDON - Starcom Digital has developed an interactive chess game for Sun Microsystem's advanced Unix operating system Solaris 10.

Starcom chose the interactive game because it follows on from the previous creative campaign for Solaris 10, based on a chess game promoting the "10 moves ahead" of the Solaris system.

Starcom also wanted to get people to interact with the brand and create something innovative while at the same time pushing the Solaris message further.

In order to complete the game the user has to answer 10 correct questions relating to the benefits of Solaris 10. The top 10 players to finish the game in the quickest time will enter a prize draw to win a Solaris-branded mini iPod.

The game can be played here from March 7.

Fiona Gallagher, EMEA brand and ad manager for Sun Microsystems, said: "This is a fantastic demonstration of how Starcom has extended the creative idea of Solaris 10.

"It is true to the creative idea, is an engaging promotional initiative and delivers against the educational objective that is key to the Solaris launch."

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