Starbucks to sponsor BBC Good Food's 2005 calendar

LONDON - Coffee giant Starbucks is to sponsor the BBC Good Food magazine's 2005 calendar, while butter brand Lurpak will sponsor sister title Olive's first calendar.

Produced by BBC Worldwide, the World of Flavours calendar will carry a monthly recipe that is matched to the perfect Starbucks coffee from Ethiopia to Sumatra.

In addition, Starbucks will be giving away a free 250g bag of whole bean coffee, which readers can claim by using a voucher inside Good Food at more than 400 nationwide stores.

The December issue of Good Food carrying the calendar and voucher goes on sale on November 3.

BBC Good Food's sister title Olive has secured butter brand Lurpak for its first calendar, also with its December issue.

Both calendars carry sponsor branding on the front and back of the calendars.

Jane Sproul, head of sponsorship at BBC Magazines, said: "Packed with the best recipes available, our food calendars have proved a huge hit with our readers and make a great addition to their kitchens.

"We're really pleased to have Starbucks and Lurpak on board and together we've produced the best covermounts on the newsstand for the Christmas period."

In 2003/2004, BBC Worldwide, the corporation's commercial arm, returned £141m to the BBC through its magazines, books, DVDs and licensing businesses.

There has been much speculation that the BBC may be planning to sell all or part of the arm £2bn to raise money before the Royal Charter Renewal in 2006.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content