The multimillion-pound ad campaign, spanning cinema, print and digital in the UK, will be the first to feature its revamped logo. Special emphasis will be placed on Facebook.
The ads, by BBDO, use the line ‘You & Starbucks. It’s bigger than coffee’, previously used in relation to its Shared Earth sustainability project.
Starbucks has hitherto run only limited adver-tising, but Brian Waring, vice-president of marketing and category for the UK and Ireland, told Marketing it would now be ‘more proactive in telling our story’ and spend ‘significantly more’.
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