Last week, the coffee chain opened its first store to feature the branding, on Conduit Street in London's West End.
The logo harks back to the original visual identity used by Starbucks when the business was founded in 1971, which features a twin-tailed mermaid inside a brown medallion.
The concept store also features unique pieces of furniture from antique markets around Europe, including a Turkish coffee table and metal table made from a disused tank.
‘From now on, Starbucks stores will adopt a local design approach,' said Tim Pfeiffer, senior vice-president of global design and development for the coffee chain.
‘There will never be a store that contains every one of the same ele-ments.' He added that the store designed was intended to surprise customers.
The local concept will be rolled out in more than 100 UK stores by the end of 2010.
Starbucks' brown branding was updated in 1987, when the coffee chain adopted its current green logo.
However, it reintroduced the former identity in the US in 2006, to mark the brand's 35th anniversary. It was then reintroduced to packaging in some US stores last year.
In July, the chain opened 15th Avenue Coffee and Tea, the first of three unbranded stores it plans to create in its US home town of Seattle.
In a statement, the company said the new shops were intended to signal a return to the way the chain operated before its global expansion.
Starbucks opened its first UK branch in 1998, so its outlets here have only ever featured the green logo. The chain has 750 stores in Britain and Ireland, making this its biggest European market.
.jpg)
.jpg)