Howard Roffman has been a part of Lucas Licensing for 31 years and there are few people closer to the Star Wars brand and the secrets behind its success.
The Big Interview will feature Roffman discussing his work with the Star Wars brand, the keys to its longevity and the plans for its future.
Roffman said: "Lucasfilm and Star Wars have had a presence at Brand Licensing Europe for many years so it is a pleasure to be invited to take part in the Licensing Academy Big Interview at this year’s show. I look forward to sharing insights about how Star Wars has continued capturing the imagination of generation after generation of fans."
The Big Interview takes place in the Licensing Academy on Wednesday 19 October at 1pm.
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