Brand Licensing Europe secures 16% visitor increase

Advanstar has revealed that Brand Licensing Europe 2010 achieved a 16% increase in visitors with 5,634 attending from 28 - 30 September at Olympia.

Brand Licensing Europe 2010
Brand Licensing Europe 2010
"Brand Licensing Europe has really come of age in 2010 - we’ve exceeded all of our expectations," said Brand Licensing Europe 2010 event director Jessica Blue

"Added to this, we have taken licensing into the media big leagues for the first time this year, with coverage on BBC Breakfast Business, the Media Guardian, Radio 5 Live and Sky News."

The show had a 37% increase in overseas visitors and 70% of the 2011 floorspace has already been sold.

during the show, and

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