Following a seven-way pitch, the specialist travel and retail agency will devise advertising, sales promotion and direct marketing campaigns, beginning this month.
Star -- whose members include Lufthansa, United Airlines and Air New Zealand -- wants to build brand awareness and drive sales among travel agents and corporate travel managers.
In a beleaguered global airline sector, the alliance seeks to convince customers that it is adding value through frequent flyer agreements, shared lounge access and global fare products for frequent international travellers.
"We hired FoxKalomaski because of its strategic understanding of the airline industry and its compelling creative ideas," said Mike Tunnicliffe, chairman of Star's UK marketing committee and UK marketing manager of United Airlines.
Star's main British partner is bmi british midland. It is the best-known of the international airline alliances, partly because its biggest rival, OneWorld, is hamstrung by US competition authorities, which have blocked closer co-operation between principal partners British Airways and American Airlines.
Star has had a tough year, with United Airlines filing for Chapter 11 bankruptcy.
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