Optimedia has won the pitch for the pounds 6m media and planning
business of office-supplies and equipment retailer Staples.
The agency was awarded the business after a four-way pitch against
incumbent Zenith Media, The Media Business Group and TMD Carat.
The account is likely to focus on the regional press, but will also
involve a substantial television campaign, following a successful trial
of the medium last year.
Staples will also be testing radio advertising this year.
The retailer has 41 stores and plans to open more this year.
The company’s creative account is to remain with its incumbent
advertising agency, Bates Dorland.
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