Staples to name £3.5m ad shop

Staples is expected to hand its £3.5m advertising account to direct agency Clark McKay & Walpole this week, as it refocuses on the business market.

The 94-store office supplies and stationery retailer began the ad review after acquiring rival Office World for £32.5m last August.

The process stalled when marketing director John Laidlaw left without a job to go to at Christmas. Commercial director Theo Mondij has since assumed responsibility for marketing.

Clark McKay & Walpole has pitched for the work against RPM3, Maher Bird Associates and Joshua.

Staples' decision to take on a direct agency is part of its growth strategy of targeting businesses to suit its out-of-town, warehouse-style shops.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content