Standard Life 'get a reality check' by VCCP
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Advertiser
Standard Life -
Agency
VCCP -
Sector
Financial services and Banks/building societies
Standard Life is targeting a younger audience, sponsoring the Dave TV Channel, as well as launching activity across outdoor, press and online.
The push will promote the company's active money lifeplan campaign and urges consumers to plan for the future.
Video 1: Dave sponsorship slot one
Video 2: Dave sponsorship slot two