The Independent has produced a supplement that will be distributed with tomorrow's edition and in STA Travel branches, as well as a 30-minute music radio show available on The Independent and STA Travel websites.
Content will combine travel and music, two passions of STA Travel's youth audience, and encourage interaction with the agent's nationwide branches, call centre, email and internet channels.
Other elements of the communications plan include a brochure, consumer events and retail point of sale material.
STA Travel appointed Village Green to its £2m UK brand communication strategy and media planning account last September.
Celia Pronto, marketing director at STA Travel, said: "We are continuously looking for new and exciting ways to engage with our target market and communicate our brand power and scale, range of travel products and customer services."
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