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SSE has launched its first advertising campaign since appointing Adam & Eve/DDB last year. Activity spans TV, cinema, outdoor, print and online, and features a CGI orangutan experiencing energy. In the TV spot, Maya is seen visiting London to observe the bright lights and digital billboards of Piccadilly Circus before returning to the rainforest and her child. It is set to Nat King Cole’s When I Fall In Love. The campaign aims to highlight how SSE is trying to make a difference and earn people’s trust. It was written by Graham Cappi, art directed by James Gillham and directed by Frédéric Planchon through Academy.