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Harmon Brothers use their signature style to bring new characters to life for a new brand, Camp Chef.

It’s a conundrum that’s faced all backyard chefs: gas or charcoal? Here to offer salvation is the Grill God, a new character from the Utah agency behind viral ads for Squatty Potty, Harmon Brothers. The agency worked with Camp Chef on a 4:46 video called "The Secret Weapon of BBQ Perfection" that features a heavenly choir and a "not-so-Vegan" goddess who cannot help but sneak a bite of steak. The campaign marks the first time the agency has worked with an established brand on the launch of a new product.