A family's road trip becomes a pilgrimage in new Volkswagen spots
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Advertiser
Volkswagen -
Agency
Deutsch -
Sector
Automotive -
Exposure
United States
Eight-video series from Deutsch chronicles a cross-country trek in a VW SUV.
An extended family of seven makes a cross-country road trip to fulfill a family member’s final wish in new spots from Volkswagen. The series of eight videos by Deutsch is alternately product-focused, inspirational and somber, and the family makes good use of all the features of their 2018 Volkswagen Atlas while they steadily make their way westward across America. The 90-second spot will run in cinema placements, while a 60-second version and the other seven spots are running on all major TV networks and cable, including during the NBA Playoffs and Stanley Cup Playoffs.