Launched in 2007, Imbibe is the market-leading publication for on-trade drinks professionals, while this debut show aims to bring together premium drinks brands and key on-trade decision makers.
Research undertaken by Imbibe revealed that drinks professionals want a serious, business-focused exhibition to present all the different drinks sectors that are reflected in their back bar or wine list, cocktail list or chiller.
Imbibe 2010 aims to respond to this need by showcasing brands from all the major drinks categories, and demonstrating how drinks professionals can use them to enhance their own offerings.
The show will be split into a number of categories, including wine, spirits, coffee, champagne/sparkling wine, beer, water and soft drinks, and related drinks accessories and accompaniments.
Features at the show will include a food and drink theatre, a sommelier zone, training and business seminars, and beer and spirit tastings.
In terms of visitors, Imbibe 2010 will be marketed to on-trade professionals with decision-making responsibility.
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