Inaugural Imbibe exhibition attracts 4,700 visitors

More than 4,700 visitors (ABC audit pending) attended the first Imbibe exhibition at Earl's Court Two from 13-14 July.

Inaugural Imbibe exhibition attracts 4,700 visitors
Inaugural Imbibe exhibition attracts 4,700 visitors

The drinks trade show brought together premium drinks brands with bartenders, sommeliers and food and beverage managers keen to improve their drinks offering and knowledge. 

Top names from the industry hosted tastings and seminars, while sommeliers took on bartenders in a series of precision tasks on the centre stage.

"We were thrilled to see so many on-trade drinks buyers at Imbibe 2010, as they’re notoriously a difficult audience to attract," said Imbibe 2010 marketing manager Rachel Harty.

"It’s testament to Imbibe’s influence as the market-leading drinks magazine that so many of the key players trusted us to put on a drinks exhibition worth attending. Feedback from both visitors and exhibitors has been incredibly positive, so we’re now focusing on progressing onwards and upwards for 2011,"

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