The move comes as Spotify, founded in 2006 and launched as an invite-only service last October, embarks on expansion plans as it looks to boost revenue.
The Spotify video player makes its debut promoting Sony's latest cinema release, crime thriller The Taking of Pelham 123, staring Denzel Washington and John Travolta.
The video player runs inside the Spotify application and allows the user to pause, rewind and adjust the player volume.
A separate audio message will announce the movie's release date and drive users to click on the campaign banner to view the trailer.
Zia George, account director at Spotify, said: "As Spotify continues to evolve, our aim is to offer brands high quality and engaging advertising that avoids hampering our users' experience, as well as enhancing it."
Manning Gottlieb OMD was responsible for media planning and buying.
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