The new national newspaper, which is aimed at betting enthusiasts, will publish seven days a week in full colour. It was conceived by former Daily Telegraph executives including former chief executive Jeremy Deedes.
The paper, which will take on Trinity Mirror rival Racing Post, has received around £11m in equity funding from a consortium of private investors. These include Intuition Capital, Ben and Zac Goldsmith, Michael Spencer, James Osbourne and Mountgrange Investments. In addition, the newspaper's 120 staff own around 10% of the business.
Charlie Methven, editor of The Sportsman, said the paper would satisfy the hunger for knowledge created by the enormous growth of sports betting from a £6bn to £40bn market in the last five years.
It is spending £2m on a launch campaign, created by Vallance Carruthers Coleman Priest.
Max Aitken, managing director, said: "Prior to launch we have had incredible support from advertisers and commercial partners which bodes very well in what we see as an entirely new marketplace.
"Inevitably, people will see the Racing Post as our nearest rival but in reality they provide an, albeit valuable, publication that is essentially aimed at the racing industry rather than the wider sporting public."
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