Sports sites victorious in UK

Sports websites are now more popular than auction sites, hobbies and career sites, according to the latest figures from research firm MMXI Europe.

LONDON (Brand Republic) - Sports websites are now more popular than auction sites, hobbies and career sites, according to the latest figures from research firm MMXI Europe.

Sports sites have grown in popularity in the UK from a 1.6% reach in February to a 9.9% reach in June. The European football championship boosted visitor numbers, with football site Teamtalk.com the most popular sports site in June.

This was followed by Sports.com and the Worldwide Wrestling Federation site, wwfkingofthering.com.