Around two-thirds of the copies in circulation are handed out at London Underground and mainline stations, with the remaining third distributed at gyms, on planes and at airport lounges.
Publisher Sport Media & Strategy, which launched the title two years ago in France, said the figure puts it on track to meet its guarantee to advertisers that 320,000 copies would be in circulation from the third issue.
It is trialling new sites for distribution, with stations in south London such as Dulwich and Tulse Hill earmarked for future weeks, and will extend it to other major UK cities early next year.
Sport launched with three ad pages out of 48, which grew to six pages by the third issue, and the publisher has put a cap on 12 per issue.
Advertisers to date have included Apple, Sony Ericsson, Renault, Dell and Carlsberg.
The publisher has expanded its sales operation, with two ad managers joining its established team of publishing director Greg Miall and ad director Ben Dunn.
Kevin O'Byrne joins from Emap Active, where he was brand manager for the publisher's golf and car magazines, while Francesca Bonn was previously an account director in Condé Nast's customer magazine division.
Sport exceeds first distribution target
Sport, the recently launched free weekly London sports magazine, has beaten its initial distribution target of 300,000 with an ABC figure of 316,602 for its debut issue on 29 September.
.jpg)
.jpg)