The three-year deals means that Coca-Cola will become the pouring rights partner for both the arena as well as the indigo2, the O2's more intimate 2,300-capacity music venue.
The owner and operator of the arena, AEG Europe, will work with Coca-Cola to develop a customer engagement programme, focusing on competitions and cross promotions with their consumer loyalty website, ‘Coke Zone'.
‘Coca-Cola' products being served at the venue include Coke, Diet Coke, Coke Zero, Sprite, Fanta, Powerade and Relentless.
Other commercial partners of The O2 include Adidas, ADT, BMW, Credit Suisse, InBev, NatWest, NEC, Nestle, O2 and Visa.
The sponsorship of the venue is effective immediately.
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