��������pk10

One lucky New York Lottery winner’s childhood dream has been brought to life in this piece by McCann New York. "Small Town" is the latest take on the "How Would You Spend It?" campaign and builds off the original concept of how winners would spend their time if they took home Cash4Life’s top prize of $1,000 a week for life. The video, shot by director Noam Murro, will run from today until the end of March and is being supported by Cash4Life-specific radio, OOH, print and point of sale materials. A TV spot will be featured across New York State broadcast TV, as well as in cinemas and social media.