The New York Lottery 'sweet million' by DDB New York

-
Advertiser
The New York Lottery -
Agency
DDB New York -
Sector
Media / Entertainment Brands -
Exposure
United States
Imagine the sweetest thing possible. Well apparently that isn't as sweet as the Sweet Million prize draw from the New York Lottery according to this new campaign by DDB New York.
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Featuring images of the cutest kittens, piglets and puppies, the campaign seeks to promote the Sweet Million prize draw as the best way to secure a million for just one dollar.