One friend says the fact McHugh has a fantastic sense of humour and is a life-long Spurs supporter are "unconnected". He is described as a man who knows what he wants and "you know when he’s not happy".
After bringing Kevin Bacon to the nation’s screens in an eye-wateringly extravagant campaign to launch EE 4G, McHugh can take heart from the fact that the brand hit 1m customers earlier in 2013.