Specsavers 'lift' by Specsavers Creative
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Advertiser
Specsavers -
Agency
Specsavers Creative -
Sector
Retail brands and High Street
Specsavers Creative has launched two tactical TV spots to target over-45s with the optical retailer's varifocals promotion.
‘Long Arms’ sees a man have his arms surgically lengthened so he can read a newspaper. ‘Lift’ sees an arrogant City-type get his newspaper caught in lift doors as he stretches his arms to read it.The campaign was directed by Another Film Company’s Jeff Stark.
