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Specsavers Creative is launching a humorous TV campaign to promote its hearing centres.

The ad called ‘Big Noise’ breaks on June 20 and features obnoxious loud drum n’ bass music blaring out of a car so loudly that fruit and vegetables start of fall of shop stalls, bus stop windows shatter and noisy workmen are interrupted.

As the car turns a corner, the viewers see for the first time that the driver is in fact a sweet old lady driving a Nissan Micra.