The new TV spot features the LAPD interviewing a man who has been conned into buying expensive glasses.
Under intensive questioning, the man is forced to confess to his extravagance.
Specsavers creative Simon Bougourd, said: "We wanted to give the commercial the authentic look and feel of an American cop movie."
The ad was filmed on a set from the film Zodiac and was directed by James Haworth through Another Film Company.
Credits:
Project
Alibi
Client
Richard Holmes, marketing director
Brief
To promote value for money
Creative Agency
Specsavers Creative
Creative Director
Graham Daldry
Copywriter
Simon Bougourd
Art Director
Neil Brush
Planner
In-house
Media agency
Mediaedge:cia
Media planner
Gemma Russell
Prodcution company
Another Film Company
Director
James Haworth
Post Production
Prime Focus
Editor
Mark Edinoff @ The Quarry
Audio post production
Simon Capes @ Clearcut
Exposure
National TV
United Kingdom
Specsavers goes Hollywood for latest TV spot
LONDON - Specsavers has recreated a Hollywood cop movie for the latest ad from its in-house team.
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