LONDON - Specsavers is rolling out a comical film to celebrate the brand's 25th anniversary called 'Spermsavers'.
The film, which will run on Specsavers YouTube channel and Facebook page between 11 and 14 January, follows a blind sperm.
The spot tells the story of a sperm breaking away to be the first to swim towards an egg, but ends up swimming straight past the egg.
The Specsavers logo appears and, as the blind sperm returns for one more go, it ends up trying to impregnate the logo by mistake.
As well as online activity the film is also being adapted for cinema and TV broadcast.
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