Specsavers has also claimed the slogan used by the supermarket, 'Be a real spec saver at Asda' is designed to mislead customers.
At a court hearing yesterday a judge agreed to treat the case urgently, ruling there was enough evidence that Specsavers' reputation was threatened by Asda Optician's marketing campaign, which was launched last month.
Asda yesterday agreed to stop using the slogan after this week but will continue to use the logo, according to reports by and .
Richard Holmes, marketing director at Specsavers, said: "We are very pleased that Asda has now agreed in court to remove any reference to being a spec saver from any of its advertising as soon as possible and that the judge has ordered that an expedited trial should take place in April."