Special Report: Sponsor's Statement - The art of distribution

Home shopping is no longer just about mail order. The home telephone, internet and now, in some cases, even the mobile phone are viable options for consumers.

However, without a proper system in place to integrate all the customer touchpoints, it becomes impossible to offer consumers a truly multi-channel choice and the shopping experience inevitably deteriorates. Even worse, the reputation of the brand can be damaged.

A successful marketing campaign depends on many steps, from the targeting of prospects through qualified' data and mailings lists, to the delivery of the goods. It is vital to find the right partner for your needs.

At La Poste we offer flexible and competitive services through our worldwide infrastructure. In France, we have two international mail treatment centres, an airport transit centre, a customised treatment centre and a dispatch centre. In the UK, we have La Poste UK, an operational and sales structure for mail sent from England, and we also operate in the US and throughout Europe. Every year, we process more than a billion items that are shipped directly to more than 170 countries.

Because we have fully mastered the art of distribution, we can ensure we deliver the most appropriate service to our clients. This is the level of service you should demand from your partners.

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