Bizzybee owner BM Polycom held a three-way pitch to provide marketing services including advertising and below-the-line strategic planning and creative.
A campaign is expected to launch in October and is currently planned to involve trade and consumer press advertising, online marketing and an on-pack promotion.
Space is currently in discussions with a number of brands about possible partnership activity to support the promotion.
The agency claims it will position Bizzybee "very differently" to its "performance-focused" competitors.
Kathrin Strahlendorf, consumer marketing manager at BM Polyco, said: "We appointed Space because we were impressed with their strategic and creative capabilities and felt the team had the skills that matched our criteria to really drive awareness and sales of Bizzybee products."