The deals have been brokered by SP Partnerships and will see Toni & Guy promoting Lastminute.com's Christmas gifts to customers through a two-week promotional campaign.
The promotional push will run from the end of November until the first week in December, both in salon and via the December issue of its in-salon customer magazine.
All customers visiting Toni & Guy through this promotional period will receive a Lastminute.com branded wishlist in the form of a postcard, and a copy of the in-salon T&G magazine as they sign in at reception.
The postcard has a call to action for consumers to view a double-page spread in the magazine which outlines the range of gifts, and directs readers to a .
Another promotion will be running in Muji stores as part of a Christmas shopping event being run in conjunction with The Sunday Times Style Magazine.
The event offers Sunday Times readers the chance to do their Christmas shopping in style, with a 20% discount and free refreshments from Japanese beer brand Asahi, plus the chance to win a holiday to Beijing from Lastminute.com and Muji vouchers.
The third part of the promotion involves outdoor clothing retailer Ellis Brigham, which is hosting a month-long ski promotion in its six key stores. Lastminute.com is offering the chance to win a skiing holiday through a .
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