Southern Railway 'go loco go southern' by VCCP
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Advertiser
Southern Railway -
Agency
VCCP -
Sector
Consumer Goods and Travel
Mexican wrestler, Loco Toledo, is the star of this new work from VCCP for Southern Railway, its first since winning the account this summer.
Toledo is to become the face of Southern Railway as he makes it his mission to get people travelling by train to the range of destinations on offer.
Loco will first be introduced in a 40 launch TV spot on 1 November.
