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Southern Comfort has released the second ad in its "whatever’s comfortable" campaign. The TV spot was created by Wieden & Kennedy New York and shows a macho figure getting his hair shampooed in a salon. The spot was launched on TV in the US this month and will hit UK screens in July. The campaign also includes digital and outdoor executions. The spot was created by Nick Kaplan and Jeff Dryer, and directed by Tim Godsall through Biscuit Filmworks LA.