Credits
Brand
Project
Creative agency
Executive creative director
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Director
Southern Comfort "young gun" by Wieden & Kennedy New York
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Agency
Wieden & Kennedy New York -
Sector
Food and Drink and Alcohol
Southern Comfort has released a new ad from its successful "whatever's comfortable" campaign. Wieden & Kennedy New York created the spot, which features a nerdy-looking barman called Stephen who wields soft-drink fountains like guns and makes Southern Comfort mixers from afar. The work was created by Andrew Jasperson and Fabian Berglund, and directed by Steve Rodgers through Biscuit Filmworks.