Southern Comfort has partnered with Other Side Fried Chicken, a Brixton-based pop-up and is inviting guests to its ‘chicken stop’ throughout LCW where visitors will be able to sample a range of Southern Comfort cocktails, whilst being served a side of fried chicken.
Event manager Mark Woodward said: "We’re trying to reinvigorate the brand by mixing the brand’s New Orleans roots with southern fried chicken."
In addition to the chicken stop, and as a means of furthering the brand’s rejuvenation, Southern Comfort will be installing rickshaws at Liverpool Street Station to transport guests to London Cocktail Week. The rickshaws will be in place from 6-8 October. For the whole of October, guests are invited to take part in the brand’s ‘Chicken Trail’, during which five London restaurants are offering a chicken and Southern Comfort cocktail deal for £10.
In August last year . The activation was delivered by following a four-way pitch.
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