He will be responsible for developing business across Soup's specialist areas, including FMCG and financial services and for expansion into new sectors, specifically mobile and automotive.
Nick Thompson, the managing director at Soup, said: "The current economic climate means that, more than ever, it's important that we focus on monitoring the service, quality and results we provide and deliver to our existing clients and of course continue striving to win new ones.
"We are delighted to have Jim on board. He has a wealth of experience and, importantly, the personality that will fit the culture at Soup."
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