The WPP chief executive is "happy to help the ANA in any way" but said "a joint investigation" would have been better. He told ±±¾©Èü³µpk10 that rivals should follow WPP’s lead and report net sales, rather than just revenues.
Sorrell said: "The best way of the ANA ensuring full transparency is to insist the other agency holding companies do what we do – report a consolidated billings figure, a consolidated revenue figure and a net sales figure. We’re the only people that do it. Certain agency groups have barter, telesales, food broking, data businesses and exhibitions and events businesses that have heavy ‘pass-through’ costs [that are included in revenue but not net sales]."
An ANA spokesman said: "We absolutely plan on sharing our findings with the 4As along the way, before they are announced publicly, and will continue to seek their collaboration on industry-wide solutions."
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