The idents feature a beating mechanical heart made entirely out of Sony products, with a living room scene.
The heart beats faster and faster as a match progresses to highlight that the Sony brand is at the heart of every home at match time.
Tech Products
Sony unveils idents for football World Cup sponsorship on ITV
LONDON - Sony UK is running a series of idents to support its exclusive sponsorship of England's 2010 World Cup qualifying campaign being broadcast on ITV.
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